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Hi, I’m Shelly!

I’ve spent over 12 years working in marketing and social media strategy — and I’m passionate about making social media support accessible for small, local businesses.

I’ve amassed extensive experience in copywriting, brand management and content creation, as well as managing high-performance teams and strategy for global brands.

If you’re feeling overwhelmed, unsure where to start, or simply too busy to post — you’re in the right place.

I provide simple, supportive, and affordable social media packages designed to keep you visible, consistent, and connected with your customers.

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WHO DO I WORK WITH?

I work with local businesses across the Granite Belt — including wineries, tourism operators, cafes, makers, wellness professionals, and service-based businesses.

If you don’t want a big, flashy agency — just a friendly professional who gets it — we’ll be a great fit.

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WHAT DOES SMALL SOCIAL DO?

I work with small businesses to make social media simple, considered, and sustainable.

My focus is on creating meaningful, authentic content that reflects your values — without overcomplicating things or charging agency-level fees.

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THE SMALL SOCIAL PHILOSOPHY:

My approach is simple:

clarity → connection → consistency.

No tricks. No jargon. Just thoughtful social media that supports your business.

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HOW CAN SMALL SOCIAL HELP YOU?

I offer affordable social media support — things like planning, captions, posting and scheduling — so businesses can stay visible online without having to worry about it or spend hours doing it themselves.

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Thoughtful, affordable social media packages — designed to feel manageable.

For small businesses who want to show up consistently online, without the overwhelm.
Whether you’re just getting started or ready to hand it all over, there’s a level of support to suit where you’re at.

  • A steady, consistent online presence — without the stress.

    Foundation Social is about laying solid groundwork.
    It’s designed for small businesses who want to stay visible and organised on social media, but don’t want it taking over their time or headspace.

    This package focuses on consistency, clarity, and peace of mind — so your social media quietly supports your business in the background.

    Ideal for:
    Small businesses who want to show up professionally online, without needing to think about it every day.

  • Most popular - Ongoing, thoughtful support for a more confident online presence.

    Support Social offers regular, hands-on management for businesses who want more consistency, clearer messaging, and a little more breathing room.

    This package allows space for planning, refinement, and intentional content — so your social media feels aligned, considered, and genuinely reflective of your business.

    Supportive without being overwhelming. Strategic without being complicated.

    Ideal for:
    Businesses ready for ongoing social media support and a more intentional approach.

  • Completely handled social media — from planning to posting.

    Full Support Social is for business owners who want to step away from social media entirely, knowing it’s being managed thoughtfully and professionally.

    From content planning and creation through to posting and management, everything is taken care of — so you can focus your energy on running your business.

    This is social media support designed to feel calm, reliable, and fully handled.

    Ideal for:
    Time-poor business owners who want their social media completely off their plate.

  • Natural, relaxed content — created with intention.

    Content creation sessions are designed to build a library of warm, lifestyle-style imagery and short video clips that feel genuine and easy to use across weeks or months.

    Perfect if you want your social media to feel more human and cohesive, without the pressure of constant photoshoots.